YouTube isn’t just for creators, it’s a stage for leaders. In this session, I’ll show you how to use YouTube to grow your authority and stand out in your space. You’ll learn how to build a content strategy that positions you as the expert, how to structure videos that keep people watching, and how to use YouTube’s tools to boost discoverability. Whether you’re just getting started or ready to level up, this talk gives you a clear playbook to turn views into influence.
Larry Roberts is the CEO and founder of Red Hat Media, where he brings a wealth of expertise as a seasoned content creator and consultant. his experienced understanding and innovative approaches in podcasting, branding, and artificial intelligence serve as the foundation of what Red Hat Media represents. His vision and strategies have established the company as a leader in the digital content space.
Beyond Red Hat Media, Larry is also a dynamic and influential speaker, frequently seen on stages nationwide. He engages audiences with his unique insights, inspiring them to discover and embrace their own 'Red Hat' in their retrospective fields. His talks are more than just presentations; they are transformative experiences that empower individuals and businesses to redefine their approach to content creation and brand building.
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