Today, we are excited to welcome LuAnn Buechler, one of our Premier Success Coaches, to the eWomenNetwork blog as our guest writer. In the article below, LuAnn shares a formula we can use to ensure our pricing reflects our true value. Welcome, LuAnn!
When you started your business, it was probably more than just about making money. You had a dream—to make a difference, serve people in a meaningful way, and build something that reflects who you are.
But as your business grows, you may find that clarity and connection sometimes fade. The spark that inspired you at the beginning can get buried under day-to-day decisions, client demands, and the never-ending to-do list. That’s where core values come in.
What Are Core Values, Really?
Core values are the guiding principles that define how you do business, make decisions, and treat people. They are the compass that keeps you aligned when life and business get complicated.
They are the heart of your company culture—and they show up in everything you do:
How you treat your team and clients
How you choose partners and opportunities
How you show up as a leader
And even how your business is valued when the time comes to sell or pass it on
When your core values are clearly defined and lived out loud, they become your company’s DNA. Everyone, your employees, your customers, your community—feels it.
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