Today, we are excited to welcome Markey Read, one of our Premier Success Coaches, to the eWomenNetwork blog as our guest writer. In the article below, Markey shares how to get to the root of your pricing conundrum (and how to fix it). Welcome, Markey!
I used to think pricing was the problem—until I realized it was only the symptom.
I was convinced that if I could just help my clients “pick the right number,” everything else would fall into place.
And pricing does matter.
It’s the lever that determines whether your business supports your life—or slowly drains it.
30+ years of business have taught me two things:
Pricing doesn’t break on its own.
It reveals what’s happening underneath.
And this is where most entrepreneurs get it wrong. It’s about being rooted in your True Nature—how your business is actually designed to grow.
Your Business Has a Natural Design
There is a quiet moment in the life of every seed—right before it breaks through the surface. There are no leaves, no visible growth, no external proof of what’s happening beneath the surface. And yet, everything that the seed needs to grow is already encoded within it.
Your business works the same way.
From the moment you started your work—whether that was 3 years ago or 30—there was a natural intelligence embedded in it. A pattern. A design. A way your business wants to grow.
I call this your S.E.E.D. Code™.
Once you see it, you can’t unsee it. This is not a strategy or a framework you layer on top. It is the organizing intelligence beneath everything you do. And when you ignore it—or build on top of it without understanding it—your business feels heavier and more complicated than it should.
Why So Many Successful Women Undervalue Their Work
This is where pricing comes in.
Because what I see over and over again—especially with experienced women entrepreneurs—is this:
You have a deep calling to make the world a better place.
You have years (sometimes decades) of experience.
You deliver real results.
You care deeply about your clients.
And yet…
You hesitate when it comes to pricing.
You soften your language.
You over-explain your value.
You create custom offers just to make the price feel justified.
And somewhere in the back of your mind, you’re wondering…
“Why does this feel harder than it should at this level?”
Sound familiar?
One of my clients put it this way: “I felt like I had to explain every line item and justify my pricing.”
This isn’t a pricing problem; it’s a design problem.
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