Protect What You’ve Built: Trademarks, Licensing and Brand Protection

You’ve invested time, money, creativity, and energy into building your brand — but is it legally protected? In this practical session, an experienced attorney will break down the essential steps entrepreneurs and business owners need to take to protect their intellectual property, reduce legal risk, and turn their brand assets into long-term business value.

At the end of this talk, you will be able to:

1. Identify What Needs Protection

2. Secure Your Brand Ownership

3. Leverage & License Your IP 

Toni Moore


Chief Legal Strategist

Toni Moore, Esq., LL.M., CEBS, aka The Legal Deeva®, is a strategic business and legacy lawyer, author, speaker, and wealth-building strategist with 25+ years of legal experience. She helps entrepreneurs and families slay contracts, bulletproof assets, protect their brilliance, and intentionally build wealth and legacy. 



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Protect What You’ve Built: Trademarks, Licensing and Brand Protection

You’ve invested time, money, creativity, and energy into building your brand — but is it legally protected? In this practical session, an ex...