How to Produce a Podcast that Grows Your Business

Podcasting is not the NEXT big thing. It IS the thing. So if you want to stand out among the other podcasters, you need to create a podcast that rocks. Producing is not about, “Hey, let’s put on a show!” and then miraculously you sit down in front of your microphone and go. It requires a lot of thought, planning and time. Doing your show is actually the easy part. It’s what gets done behind-the-scenes where the real magic happens. First, you need to have branding elements for your show. The basic elements of a podcast include Show Open, Bumper Music, Rejoiners and Show Close.  This process for each show will be similar, it’s a good idea to create systems for your show. This will save you a lot of time and headache. Systemizing and preparing the content for the show are the basic things for a podcast. Read the full story "How to Produce a Podcast that Grows Your Business" to get tips on how to produce a show.

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Women Making HERstory

On November 6th, history was made in America. Or, perhaps we should say HERstory was made!  If you haven’t heard yet, there are now 112 women in Congress - a record number in history. Women were poised to make significant electoral gains in this “Year of the Women” election. Not only do we have more women in the government now, but many diverse women in terms of background, age, race, ethnicity, and sexual orientation. This is the first time in 100 years that women are making their mark in Congress stronger than ever before.   In 1992, the first “Year of the Women,” 54 women were elected to Congress, making historic records. Since then, women have never held more than 84 of the 435 seats in the House. On Wednesday morning, it was declared that 96 women had officially been declared winners. Nine women won governors’ races. At least 12 women won Senate seats, which brought the total to 21 women. And the numbers are progressively increasing. The women in this year’s race focused on key issues such as better health care, pledges to better protect the environment and to help stop the rising incivility and divisions among Americans to propel their campaigns. 

Read the full story at "Women Making HERstory" 

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How to Bootstrap, Boogie and Borrow Your Way to Success

Almost 2 decades ago, CNN American Hero, Sandra Yancey bootstrapped her way from a room above her garage to create her dream. She succeeded and continues to scale and re-imagine her business. Her company is now one of the largest women’s business networks in North America. Her journey to success wasn't easy but it was important to grow. When you’re starting out, sacrifice is a key ingredient to getting the lift you need to fly. Bootstrapping in the startup phase of your business is just way of life. You need to develop the bootstrap mindset. Startup mentor, Martin Zwilling, says, “With startups, there is a big premium on creativity and innovation. Big competitors are quick to copy a conventional solution with minimal risk. Let a limited budget be your driver to winning, rather than a curse.” Zwilling shares growth strategies for successful business owners to bootstrap their business. Read the blog "How to Bootstrap, Boogie and Borrow Your Way to Success" to know Sandra’s 3 Steps to Borrow for Your Success.

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How to Host a Podcast to Grow Your Business?

A podcast can be helpful in growing your business when used strategically. You need the right podcasting approach, you need to have answers to the questions before you start with a podcast! The key is where you want your podcast to go and what results you would like to get from your podcast. If you want to use your podcast as a means to grow your business, then you need to understand some basic rules that will give you a leg-up on your competition. If you sound smart and passionate on theair, your listeners will get to know, like and trust you. Those are the key ingredients for growing your customer base. If they like how you sound, it could generate curiosity for them to want to know more about you.  There are some rules you need to know before you turn on the mike and after you turn on the mike. Read the blog "How to Host a Podcast to Grow Your Business" to know the basics of hosting a podcast.

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Seven Crucial Tips for Starting a Podcast

Digital resources are an important part of the business to create and expand relationships with the public. Podcasting is a great way to reach the mass audience. In fact, various studies found that one in four Americans listens to podcasts. Most people can’t always find time to read in their fast-paced world but turn to podcasts on their morning or night time drive to keep their mind off traffic and learn more. With the correct resources, you can have your podcast up in no time! If you’re interested in digging deeper into podcasting, read the blog “Seven Crucial Tips for Starting a Podcast” and find out how a podcast can be beneficial to you and your brand.

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How to Market Your Podcast to Grow Your Business

You know the saying, "If a tree were to fall on an island where there were no human beings would there be any sound? That question was actually posed over 120 years ago in 1883 in the magazine The Chautauquan. There is an actual answer for that, which was published in another magazine, Scientific American one year after that. The answer according to the magazine's author is, "Sound is vibration, transmitted to our senses through the mechanism of the ear, and recognized as sound only at our nerve centers. The falling of the tree or any other disturbance will produce vibration of the air. If there be no ears to hear, there will be no sound." Without ears to listen, all the efforts to create and produce a podcast will be fruitless and your business will suffer. That's because as success minded business owners, any time spent on something other than your business is time taken away from making the cash register ring. So, if you're going to do a podcast for the sake of your business, it's most important that you know how to market your podcast to grow your business. Read the blog "How to Market Your Podcast to Grow Your Business" as Margaret Croom, Director of eWomenNetwork offer her advice on marketing your podcast to scale up your business. 

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The Key to Success is Not Your Mindset, but Your Worthset

If you want to be wildly successful, some believe you first have to develop a healthy mindset. But what does that actually mean, mindset? It’s one of those buzzwords you hear a lot these days like the word “mindfulness.” Well, the dictionary says that “mindset” is “the ideas and attitudes with which a person approaches a situation, especially when these are seen as being difficult to alter.” But Life and Business Transformation Specialist, Sandra Yancey, takes it one step further. She says the key to your success is not your mindset, but your "worthset." She explains that mindset is more about what's in your head. For example, people create New Year’s resolutions to exercise more. That's their mindset. But we all know what happens. Their head tells them they should, but their heart isn't into it. The key is you need to believe you are worth the trouble of doing whatever it takes to have a Healthier body. That is your "worthset. Read the blog "The Key to Success is Not Your Mindset, but Your Worthset" to plan your worthset and take action accordingly. 

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