Your Pivot To Profit

Start a Gig and grow it Big! What you need to know today to capitalize on running a woman-owned business during a pandemic.

It’s a New World!

- The 6 MEGA Global Shifts Entrepreneurs can capitalize on now
- How to Leverage Your Personal Brand in the Digital Economy
- Become a Knowledge Broker and Increase Your Profits
- Your 30-Day Marketing Plan - Kickstart Your Thought Leadership Brand and much more to help you market and grow your business

Speaker Bio

Loretta Stevens is a high-performance brand and digital marketing strategist and leader of innovation and change. She works with leaders in the public and private sector, and non-profit, and serves as an executive coach and trainer to executives, managers, and their teams helping them to reach their full potential by using proven branding methodologies and modalities that are backed by Fortune 500 companies. She also speaks on global trends related to B2B and women leadership.

Register Now: Your Pivot To Profit

Event Information

Start Date11/18/2020 06:00 PM
End Date11/18/2020 08:00 PM
TimezoneUS/Eastern
Informal Networking5:30pm
Location
ONLINE Zoom Event
United States
ChapterGreater Hartford CT

Aligning Personal and Professional Goals

 Goals apply to all aspects of our lives. Most of us have professional goals – a sales quota, a monetary income achievement, a promotion – but we don’t have personal goals to help us define success and happiness once we reach those financial goals. If we don’t have balanced goals, you sacrifice your health or personal relationships in exchange for financial success. On the other hand, if we are happy, healthy and feeling well, we tend to have an easier time achieving other goals as well.

Speaker Bio

Before joining Pareto’s Talent and Lift Consulting, she founded her own career strategy company, Career Solutions, by laura, assisting individuals in crafting their professional career stories and developing career packages to present to potential employers. Partnering with Lift Consulting has allowed her to expand services beyond individuals and serve as a talent bridge to employers.

Register Now: Aligning Personal and Professional Goals

Event Information

Start Date11/18/2020 11:30 AM
End Date11/18/2020 01:30 PM
TimezoneUS/Central
Informal Networking11:00 AM
Location
Online Event - Zoom
ChapterMadisonWI
See more related blog: https://www.merchantcircle.com/blogs/ewomen-network/2020/10/Increase-Your-Sales-Leads-with-LinkedIn/1909435

Increase Your Sales Leads with LinkedIn

 LinkedIn is the single best source of leads on the planet. And it’s FREE.

What if you could position yourself on LinkedIn to attract prospects, and referral partners -- without being pushy, sales-y or aggressive?

Join us for this training on how to position yourself as a trusted resource, advisor and expert on LinkedIn.

Here’s the REALITY: people are already looking you up on LinkedIn. Does what they see represent you well? Are you repelling prospects because your profile looks sparse, outdated, or looks like a resume?

Jennifer Darling is one of the world’s foremost LinkedIn experts, and the ONLY one who has 20+ years of advertising and sales experience. Jennifer has trained thousands of salespeople, consultants, speakers, authors, experts and others to optimize and maximize their LinkedIn results -- without having to invest hours upon hours each week, or become a social media expert. 

Speaker Bio

Jennifer Darling is a passionate, dynamic speaker with a mission to break down negative barriers into positive ideas in business and leadership. She is the founder of Darling Coaching, Big Majic Marketing, and a facilitator for Capital Training. Jennifer has over 20 years of experience in sales, marketing, management, and personal development for station affiliates such as FOX, NBC, CBS, and Comcast. She holds a Master’s Degree in Management and a Bachelor’s Degree in Advertising and Promotion, and is a member of the National Speakers Association, Power Women of the NSA, and a Distinguished Toastmaster. Jennifer is a published author, trainer, and sought-after speaker.

Register Now: Increase Your Sales Leads with LinkedIn

Event Information

Start Date11/04/2020 11:30 AM
End Date11/04/2020 01:30 PM
TimezoneUS/Eastern
Informal Networking11:00 AM
Location
Online-Zoom
United States
ChapterCincinnatiOH
See more related blog: https://www.merchantcircle.com/blogs/ewomen-network/2020/10/Creating-a-Digital-Marketing-Strategy/1908997

Hacks Every Entrepreneur Needs to Stay Productive

 


The life of an entrepreneur can feel overwhelming at times. There’s so much going on, even while working remotely. It’s truly the cliché saying, there’s so much to do with so little time. So, how are we busy entrepreneurs supposed to get anything done? A great start is this blog that you’ve landed on.

We know the feeling all too well and we see it among our eWN community more often than not. Start considering these productivity hacks we’ve put together to be your most productive self:

Work Around a Schedule that Works For You

Choosing a reasonable schedule that helps you balance business and personal life is one of the best things you could do for yourself as an entrepreneur. This doesn’t mean to schedule concerts and marathons in the middle of your week to work around your free time. It means to schedule your free time around the work you need to do. You should also be considerate of what times of day you work best. If you’re more productive at 7 a.m., get an early start to your workdays. If you find more focus and inspiration at 2 p.m., then schedule free time activities before and then hone in on work.

Be open-minded to the process if you’re going to test out what schedule works best with your preferences. Once you know when the best times are, make sure to stay consistent with maintaining that schedule. 

We personally like to get an early start to our day around 7 a.m. We also prioritize important things that will take more brainpower at the beginning of the workday, which we’ll get into later in this blog.

Stop Multitasking

We know as entrepreneurs sometimes we feel the need to do 10 or more things at once. You may think this makes you more productive and saves time, but it actually does the opposite. Only 2 percent of people can effectively multitask, which leaves the other 98 percent of people actually lessening their productivity without even realizing it. It’s vital to nip that in the bud right now before you make a habit of it and find yourself running around like a chicken without a head on. 

Bottom line, if you don’t multitask, you’ll be able to retain more information, work more efficiently, and save time (and possibly money). Just focus on one task at a time!

Define Your Important Tasks

Understanding which tasks you need to get to first and which can wait if you’re unable to that day will help productivity over time. Keep in mind that it’s also best to start your workday with tasks that are going to take more thinking than others. All you have to do is set 10 minutes or so aside every morning, or the night before, to identify what tasks need to be at the top of your list. Even if you only get these tasks done and don’t get to your whole to-do list, you can be at peace knowing that you’ve had a productive day.

We personally like to do this the night before so the moment we wake up, we have a solid plan to follow for the day. Knowing what you’re going to do prior to starting the day will help you focus your time better - work smarter, not harder! 

Limit Distractions

In today’s day and age, it’s pretty easy to get distracted. There’s always so much going on from social media to electronics, especially with those who check their phone every five minutes or so. It takes an average of 25 minutes to return to an original task after an interruption. So how do you avoid these time-consuming distractions when working throughout the day?

Start with being aware of when you’re getting distracted. Are you switching from a task to check your emails and drown in a sea of newsletters? Do you find yourself paying more attention to the T.V. when you have it on in your office? Realizing these habits will help prevent them from happening as often in the long run. The next step is to figure out what you’re going to do to minimize it. You could set a certain time of day to do those things or take out distractions altogether.

Take baby steps if you don’t want to fully commit. Start with choosing certain days of the week to do so, but be sure to track your progress. You’ll be surprised by how much more productive you are when you have fewer distractions and can fully focus all your attention on your tasks. 

Always Be Prepared to Take Notes

Have you ever had a brilliant idea that you swore you would remember and when the time comes it completely slipped your mind? We certainly do. It happens more often than not because we can only retain so much information, especially during other tasks. But you can avoid this by carrying something to take notes whenever something comes to mind. 

You need to record everything that comes to mind the moment it comes to mind. Keep a notepad, journal, or utilize the Notes feature in your cellular device whenever this situation arises. 

Read more about ewomen network on: https://www.ewomennetwork.com/blog


Creating a Digital Marketing Strategy

Oftentimes, you hear what you are supposed to do on Facebook or Twitter or LinkedIn or blogging and email and paid advertising.  But do you really have a plan in place?  Learn the steps involved in creating a digital marketing strategy that you can then execute on your own or with your team.

Speaker Bio

With a core personal value of lifelong-learning, Lori Highby has shared creative and strategic digital marketing, personal branding, and entrepreneurship lessons with people and organizations from all over. Her years' experience, education, and involvement range from currently owning a digital marketing agency, Keystone Click, being the 2013 recipient of the “Bravo! Entrepreneur Award” from BizTimes Media, teaching undergraduate students as an adjunct professor at UW-Milwaukee, and serving on numerous boards including the Better Business Bureau of Wisconsin. Lori earned her Bachelor’s Degree in Business & Marketing from Marian University and her MBA from Cardinal Stritch University.

Register Now: Creating a Digital Marketing Strategy

Event Information

Start Date11/18/2020 11:30 AM
End Date11/18/2020 01:30 PM
TimezoneUS/Central
Location
Online Event - Zoom
United States
ChapterChicagoIL

10 Podcasts Every Female Entrepreneur Should Be Listening To

 


As entrepreneurs, we’re always looking for new ways to grow our business. It can be both intimidating and thrilling specifically being a female entrepreneur. You can go from feeling on top of the world after a bunch of successful meetings to feeling anxious and overwhelmed when a client campaign falls through the cracks.

Wherever you find yourself on your entrepreneurial journey, surrounding yourself with impactful resources that have positive effects on your business. These resources should help you stay aligned with your vision and keep yourself motivated to make consistent progress. Whether that be a team, mentor, or supporting circle, having resources that help guide you in the right direction is key. 

Now, if you’re reading this and are thinking to yourself you don’t have a team or circle to fall back on just yet or haven’t found a successful mentor -- we’ve got a secret to share. Finding these impactful resources can come in many forms and doesn’t always mean having direct physical interaction between you and another person. 

So, what’s the secret? The Power of Podcasts.

As a network of entrepreneurs, we’ve come to realize the importance of having a podcast and listening to other podcasts. Not only are they easy to access, but they also give you the opportunity to hear the wisdom of some of those top mentors that you may not come across in-person. Podcasts, in our opinion, remain one of the greatest resources for entrepreneurs, offering insight, guidance, and expertise from other successful female entrepreneurs for free.

There are currently over 1 million podcasts out there for any listener to hear. In a time where the market is so saturated, you might be asking, where do I even start to look for the podcasts I need to be listening to?

Look no further because we put together 10 podcasts that we believe are the most useful to listen to if you’re a female entrepreneur.

The BizChix

This show offers solid business advice, providing advice tailored specifically to the challenges women face in today’s workplace. The host of the show is career coach Natalie Eckdahl, who runs a large community for female entrepreneurs. She’s an expert at figuring out how to outsource different home and career tasks to maximize your efficiency as well as helping individuals craft a growth-oriented mindset.

Brown Ambition

This weekly podcast is hosted by two superstar financial reporters, Mandi Woodruff and Tiffany Aliche. The show focuses on building financial freedom, balancing your own life and career, and taking charge of your work time. We highly recommend it for minority businesswomen as they also touch topics revolving communities of color.

Being Boss

If you’re interested in starting your own business freelance or becoming a business owner, this podcast provides you with guidance on actionable goals to keep you on the right track and hone in on a growth mindset. Hosted by friends and colleagues Emily Thompson and Kathleen Shannon, it will help female leaders navigate self-employed life.

Brand New Nation

This podcast is hosted by Dani & Kriss who interview content creators doing what they love for a living. If you have questions about your personal brand, growing your followers, and starting your business online, this is the podcast for you. 

Creative Empire Podcast

Each week on this podcast, Reina + Christina bring you up close with influencers you dream of meeting at conferences and workshops, but maybe don’t have a budget to attend yet. Sprinkled in between these are teaching episodes, and mentoring that walks you through common problems that creative business owners face during their early days of business.

Girlboss Radio

In each episode, founder Sophia Amoruso talks to other entrepreneurs about what it really takes to navigate all the professional and personal obstacles that are needed to run a successful business. They also each have their own theme so you’ll never hear the same information twice.

So Money

Farnoosh Torabi is an award-winning financial strategist with access to some of the top financial minds in the world. This podcast provides different aspects of finance, from saving to paying back debt and gaining financial freedom. It will help you reframe your money mindset and get you on track with goals.

Goal Digger

This podcast is all about setting and managing goals. Hosted by marketing entrepreneur and photographer, Jenna Kutcher, each episode offers a wealth of tools and advice that you can implement in your own business today. 

Women Taking the Lead

Host Jodi Flynn challenges women business owners to call out their struggles and forget about perfectionism. This podcast features topics such as Type A personalities, resolving conflict, and personal branding.

She Did It Her Way

Featuring different female entrepreneurs every week, this podcast discusses the challenges entrepreneurs face and how they overcome obstacles to build their business. It is hosted by CEO and accountability coach Amanda Boleyn and touches on new topics every week for guidance on all aspects of business from leaving your corporate job to offering the right products/services.

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Interested in starting your own podcast?

Our Founder and CEO of eWomenNetwork, Sandra Yancey, is hosting The Power of Podcasting Webinar next week! This webinar will show you how to use podcasting to share amazing content and resources from the safety of your home. Sandra will also show you exactly how to connect with your audience virtually on a regular basis and continue to funnel new leads and prospects despite limited live networking and social interaction.



7 Tips for Leading An Effective Virtual Meeting

 


The new workday consists of many virtual meetings. Whether you’re working from home or social distancing, effective communication is essential for business success. It may seem simple because all you have to do is click some buttons, turn on your camera and you’re in. But, conducting productive meetings takes planning and preparation.  

“By failing to prepare you are preparing to fail.” - Benjamin Franklin

To avoid pointless meetings, here are some guidelines you should follow to make the most out of everyone’s time. 

Have A Solid Plan

Good planning and organization are key to running effective virtual meetings. Here is a shortlist of ways you could get started:

Include all details your attendees need in the invite.

Send out an email or calendar invite ahead of time with all the information your attendees need in order to prepare. This should include the link, access codes, time, date, talking points, and any other supplemental information. This will allow everyone to come prepared.

Set up notifications for all attendees.

Having a smart notification system can help a lot. With the typical schedule of an entrepreneur seeming endless, meeting and events can get lost or overlooked. Avoid this from happening by making sure all attendees receive a notification at least 10-15 minutes before the meeting. 

Find the best virtual meeting tool that works for you.

There are many virtual meeting applications on the market, which includes Zoom, Slack, Google Hangouts, and Skype...the list goes on and on. Test out the ones that make the most sense for your meetings and be consistent. It can get confusing making others learn new platforms and it is a waste of your time as well. 

Structure your meeting.

Have rules in place so everyone understands what to expect. Don’t allow attendees to talk whenever they want and set a time for everything to be touched on during the meeting.

Test The Set-Up

The worst thing you could do is start a meeting and get connectivity issues or equipment malfunctions. Test out your virtual meeting about an hour before it starts. This way you avoid being blindsided by issues, and if any arise, you’ll be prepared on how to handle them. You can test it out with an internal team that is used to the platform you’re conducting the virtual meeting through. This will allow for multiple points of contact in case you’re unable to resolve the issue at the time.

Create And Share An Agenda Before Meeting

Diving in deeper to what we touched on in the first tip, you want to make sure you have a detailed agenda that everyone can follow along to. This will help keep the conversations on track. It can also be used as a reference document after the meeting, noting any next steps that need to be executed. It can be as simple or complex as you want it. Just having one can increase the overall efficiency and productivity of the meeting.

For long meetings with a lot of attendees, you want to consider a more detailed agenda with time stamps. You can give members of the meeting the option to join into the sections that are specific to their role. Many virtual meeting applications allow you to create rooms where you can take certain people in to talk about specifics. Utilize helpful tools like these!

Make Sure Video-On Is Set For All Attendees

What better way to connect from a distance than with seeing the faces of your fellow attendees? Consider enforcing a mandatory video-on policy so everyone is visible and present. Humans respond better to faces than an icon or name on a screen, so help everyone become more productive by doing so. Having the camera off can lead attendees to multitask or get distracted.

Avoid Topics That Can’t Relate To All Attendees

Finding a meeting time that works for all your attendees can be difficult. So, when everyone is involved with the meeting, be efficient with each person’s time. Talking about specifics that don’t relate to some of your attendees is the opposite. You want everyone to stay on track, not doze off waiting till it’s their turn to participate. 

If someone interjects and wants to speak on something specific, don’t carry the conversation during the meeting. Instead, set a time to revisit the topic and move on. Making notes as these topics arise can help with planning to discuss them later.

Ask For Feedback During Meeting

Talking and teaching are great, but if attendees aren’t being interactive, it could prevent them from retaining information. Plan this as you’re making the agenda. You can set up a retention check at the end where everyone participates. Or you can even make time for each participant to give feedback, but keep it short and sweet. You want to hear others out and giving them the floor to do so will help engage them in any conversation. 


Agree And Reiterate The Next Steps

Write down all action points, deadlines agreed upon, and tasks for each attendee. It’s wise to set aside the last few minutes of the call for wrapping-up and discussing the next steps. At this point, you will also determine whether or not a follow-up meeting is necessary.

Virtual meetings aren’t going anywhere. Having these meetings isn’t the solution to everything but it can be vital for moving projects forward. Implement these seven tips into your next virtual meeting and you will see a significant increase in productivity. 

Read more about Ewomen Network on : https://www.ewomennetwork.com/



Lead from Within: Align Your Energy, Find Your Voice & Create Lasting Success

• Discover how to align your energy and purpose to create greater clarity and confidence in your business and life. • Learn how to reconnect...