The Rise of Audio Influencers | Women Entrepreneurs

Audio creators are the newest influencers to the digital market, mostly born from the rise of podcasts and the audio-based app Clubhouse. This doesn’t come as a surprise looking at the past few years where many content creators turned into mini-celebrities within their genre due to social media and streaming platforms. There was a huge surge during the lockdown. With limited and restricted outdoor activity, people moved their attention from the outside world to the digital world where information to entertainment was consumed in the form of online content from video to audio.

Now, content creators continue to go out of their way to showcase their craft and expertise via their social media and streaming platforms in hope of gaining an “influence”. And many are doing it quite well as newcomers and professionals lead into the digital playground with an open mind.

Audio influencing has become such a widespread phenomenon that even platforms like Twitter have started to introduce their own form of audio-based rooms, with Facebook also introducing a new in-app podcast player. These new features come as Clubhouse, the trailblazing app that started it all, approaches the end of an explosive first year. According to one researcher, the app has been downloaded more than 4.7 million times since its introduction just last April. 

Many industry experts see this interactive audio trend as an exciting area that will produce a new wave of influencers. “Never before have so many brands, entrepreneurs, influencers and regular folks had instant access to their most devoted audience,” author of “The Passion Economy”, Adam Davidson told the New York Times. “Like any transformational medium, it offers new opportunities.

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14 Social Media DON'TS for Entrepreneurs | Women entrepreneur network ottawa

The constant evolution of social media can make it difficult to stay on top of social media etiquette and best practices, especially if you’re an entrepreneur who has a million other things to attend to. When it comes to social media etiquette for business, it takes practice to fully get a grasp on how these tips apply to your day-to-day execution. 

Here are 14 social media DON’TS when it comes to social media etiquette for businesses:

DON’T: Have one social media page for your personal and business account

Sounds pretty obvious right? Not always, especially when you prefer convenience over compromise. Remember to set up completely new social media pages for your business the moment you decide to enter the world of social media. You should use your personal account to share your perspective and information about your life, which should not be connected to your business.

DON’T: Post whenever you want / can

There’s a method to the madness! If you don’t manage and create a schedule for posting, you could miss out on opportunities. Consider investing in a platform scheduler, such as Later or Buffer to help you with planning your content out. Doing so will allow you to be consistent and grow your digital presence more efficiently. 

DON’T: Forget to use social media holidays

Being able to keep on top of news and trends is what makes a great social media marketer. Celebrating social media holidays can help you increase brand awareness and reach. Sharing hashtag holiday-themed content can also help to engage your audience. Get creative with it and be sure to only utilize holidays that are relevant to your business.

DON’T: Dismiss engaging with others and encouraging engagement

Engagement is a crucial indicator of social media success. In fact, 64 percent of marketers said that increasing engagement is vital for a social media marketing strategy. Social media is a two-way street. You must cultivate a community by being involved and creating content like polls and calls-to-action to get them involved too.

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Empowering Affirmations that Entrepreneur Women Swear By

It's time for another dose of unstoppable energy for all you incredible ladies out there! Today, we'd like to introduce the power of affirmations, which are highly regarded by women in both entrepreneur and women's networking groups. Real talk, these powerful statements are game-changers that can help us step into our full potential and take our businesses to new heights.

The Power of Affirmations

Simply put, they work! By repeating positive, empowering statements to ourselves, we can rewire our brains to believe in our capabilities and achieve what we set our minds to. Affirmations are like our personal cheerleaders, constantly reminding us of our worth and potential.

Ready to get started? Here are some of the most powerful affirmations that entrepreneur women in women's networking groups and entrepreneur networking groups swear by:

1. I am a successful, confident, and unstoppable force.

Repeat this affirmation to remind yourself of your power and resilience. You're a force to be reckoned with, and nothing can stop you from achieving your goals!

2. I am worthy of success and abundance.

Sometimes we can be our own worst enemy and struggle with self-doubt. This affirmation helps you acknowledge your worth and allows you to step into the abundance that is your birthright.

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Founder & CEO eWomenNetwork, Inc | entrepreneur expo

 

Sandra Yancey is an internationally acclaimed, award-winning entrepreneur, bestselling author, movie producer, and philanthropist who left her successful Fortune 500 corporate career to launch eWomenNetwork in 2000. With over 500,000 women business owners connected to her network, the company produces 2,000 events annually.

CNN has recognized Sandra as an American Hero because of her humanitarian outreach to others. Sandra is the preeminent women’s business expert leading women through the start-up, growth, and scaling phases of their business cycles.
 

Creating a Successful Post-Coronavirus Business Strategy

Business will no longer be the same post-pandemic. Once we start moving past the crisis, businesses must reinvent themselves and product or service offerings to survive in the economy. We’ve come up with a 5-step system to follow: dissect, innovate, evaluate, master, implement. This method solely relies on the evidence found throughout the 5-step process and decision-making once completed.

There are some factors you have to consider before starting: companies have little funding to work with; team members are ready to get back to work but are wary of the current climate; consumers are spending less on non-necessities, and transactions have shifted to online channels. 

Now, we dive into the 5-step system that business owners and leaders should start planning for the post-pandemic economy to come.



 Dissecting your current operations.  

This doesn’t mean to scratch everything you currently are doing and figure out how to reinvent the wheel. It simply means to tweak a few pieces of your business operations. For example, a company that is doing social media marketing might still see strong demand for its service, but the target market may shift from young entrepreneurs who may be low on funds to an older age range of business owners who have government income flowing in and don’t understand how social media works. This latter generation does not care to participate in complex platforms or learn graphic design. However, they are interested in strategies that will help their business thrive in the current market climate and are more likely to invest. 

The target market would experience a slight shift, but the changes in operations are what would significantly alter. It would require the business to switch up marketing efforts and message distribution channels. This is where dissection moves into the next step. 

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The Art of Work-Life Balance for the Entrepreneurial Woman

We're here today with some much-needed real talk about work-life balance in the lives of entrepreneurial women. As part of the women's business network and women's networking groups, we know that being a business owner is a thrilling ride, but it can also be a demanding and time-consuming endeavor, am I right?

Women entrepreneur blogs feature insightful content and valuable resources, aimed at supporting and inspiring female business owners as they navigate the challenges and triumphs of their entrepreneurial journey.

Set Boundaries and Stick to Them

A boundary by definition is a solid barrier that is not to be budged, and as a woman entrepreneur, I found that the more balls I juggle the more curveballs are likely to get through on my way. Curveballs rarely can be ignored and rarely do they stick within my non-budegable boundaries. So instead of boundaries, I believe the secret to feeling a sense of balance while juggling it all this more so having clear non-negotiables, non-negotiables allow you to be fluid in the way in which they happen. And when a curveball gets thrown into the juggling rotation, I find it way easier to balance, my curveball within that rotation than I do a boundary. It’s a small paradigm shift that has made a world of a difference in my sanity trying to create balance.


Prioritize and Delegate

As members of women's networking groups and entrepreneurial women, it's natural to feel the need to do it all. However, it's important to prioritize tasks and learn to delegate when necessary. By focusing on high-priority tasks and assigning less critical responsibilities to team members, you can free up time for personal activities and self-care without compromising your business's success.


Schedule Personal Time

Just as you would schedule important meetings and work tasks within the women's business network, it's crucial to schedule personal time in your calendar. Whether it's exercising, spending time with loved ones, or indulging in a hobby, penciling in personal time ensures you prioritize self-care and maintain balance in your life.

Cultivate a Supportive Network

A strong support system is invaluable for entrepreneurial women in women's networking groups. Surround yourself with like-minded individuals who understand your goals and challenges. Networking with other entrepreneurs or joining women-focused business groups can offer a sense of community, encouragement, and opportunities to learn from others' experiences.

Discover our thriving community of like-minded individuals by clicking here, and join us in sharing experiences, knowledge, and support on your entrepreneurial adventure!

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14th Annual Women's Success Summit with Sandra Yancey

You’re invited to the 14th Annual Women’s Success Summit featuring Sandra Yancey, the Founder & CEO of eWomenNetwork, multi-million-dollar global business owner, 6X bestselling author, Movie Producer and CNN American Hero.  This Summit connects successful and aspiring entrepreneurs in a stimulating environment that creates exciting new opportunities, relationships and ideas.  This annual Summit sells out every year and attracts the best-of-the-best for a day of sharing, learning and supporting the growth and expansion of women’s businesses.

The 2023 Success Summit topic is "Disruptive Impact: Creating Accelerated Success No Matter What." This is your year if you are ready for it!  With an award-winning 23-year success record to her credit, Sandra will unveil her formula to "disrupt" the status quo so that you stand out in the sea of sameness and create results to grow your business for greater impact, revenue and prosperity. Sandra is the woman entrepreneurs greatest advocate, and she will share her approach to growing and sustaining your business success no matter what economic conditions are thrown your way.

Get your ticket NOW before this Summit sells out!  Join us!

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How to Handle Scope Creep Without Damaging Client Relationships

You open a client’s email and see a request for “one more little thing.”  You can understand why they’re asking.  And, you also know that do...