The Entrepreneur’s Guide to Performance Evaluation

Whether you’re a traditional entrepreneur CEO with a team of hundreds or a solopreneur who works only for and with yourself, it’s important to evaluate performance. Evaluate the performance of your employees, contractors, and other partners? Sure- but most importantly, evaluate the performance of yourself. When you report to yourself, it can be hard to keep your learning trajectory on an upward path without the checks and balances of a traditional boss. If you want to level up and take your business into the stratosphere of excellence, you need to find inventive ways to grow your skillset- even when no one is watching! Here are some of the best ways to improve your performance through self-evaluation:

Set goals. This may seem obvious, but setting goals goes beyond the financial goals you set for your business, it also means setting goals for your own growth and development. Find ways to incorporate professional development into your routine and make sure you’re applying that learning to your business practices to fully reap the rewards of the skills you’re perfecting.


Get real about your strengths and weaknesses. The humble and the confident need to shake off their doubts and take off the rose-colored glasses to evaluate their biggest areas of opportunity. If you feel uncomfortable owning your strengths, don’t! In your journey to be humble, you may be under-utilizing the unique magic you have that could make your business a game-changer! And if you’re confident in what you do, you may not have a clear picture of where you can do better. If you don’t know what to work on, how can you get better? Which brings us to…

Seek feedback. If you’re a big boss with lots of employees, give them a safe space to give feedback on how you’re doing anonymously. An employee is only as good as the support they’re given. If you’re a solopreneur, seek feedback from your customers, peers, mentors, and fellow business owners. Listen to the feedback with an open mind and use it as benchmark to improve your skills.

Be on the hunt for learning opportunities. The world (and internet) are full of incredible opportunities for entrepreneurs to hone their skills and elevate their business. Stay up to date on what’s going on in your field and seek out opportunities for webinars, conferences, seminars, and online courses. And don’t fall into the trap of signing up for asynchronous courses and never completing them! Hold yourself accountable. Or better yet, do your research and find select paid opportunities for your professional development with experts you admire. People are often more likely to complete their learning journey when they have some skin in the game.

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The Six-Figure Solution: 3 Secrets to Add 6 Figures to Your Business in the Next 12 Months!

Do you want to increase your business by 6 figures in less than 12 months, but you do not know what’s missing to generate that growth? Jen Coffel has built five different businesses to 6 figures each in different industries and each in less than twelve months. Learn her 3 secrets to transforming any offline or online business into a revenue-generating machine.

 



Jen Coffel

Business Coach. International Speaker and CEO of Engaging Speakers

Jen Coffel is CEO of Engaging Speakers, a successful business coach, a best-selling author with six books, and a philanthropist.

She has been featured on Inc.com, ABC News, and the Chicago Tribune. Jen has been mentored by speaking icons like Jack Canfield, Nick Vujicic, and Sandra Yancey, and has spoken on stage to over 10,000 people.

With two decades of business experience, Jen built her first 5 businesses to 6 figures each, all in under a year and all in different industries. She has now helped over a thousand entrepreneurs build their businesses with many reaching 6-figure and 7-figure revenue.

In her previous career, she developed the largest team in Illinois for a billion-dollar direct sales company, personally generating over $25 million in sales and raising over a million in donations for non-profits. But she is most proud of founding her own international non-profit “Handing Hope” which brings comfort and smiles to children battling cancer in thirteen states and four countries around the world.


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The Importance of Email Marketing for Entrepreneurs

Keap has helped thousands of small businesses flourish since it's founding in 2001. Their commitment and devotion to the success of small businesses has garnered them a reputation as one of the most trusted resources for entrepreneurs. Here to talk to us about the importance of email marketing for entrepreneurs is Darin Adams of Keap. 


N: Why is email marketing important to entrepreneurs? 

D: I was just in a group yesterday and someone was like “You know, I need to hire a virtual assistant because I just can’t keep up with everything.” And I believe in virtual assistants, virtual assistants are great! But the whole point is you should never do something manually that you can set up a system to do. If you can set it up so it happens in automation, do it. The problem with solo-preneurs, entrepreneurs, and the small business owner is you’re wearing four thousand different hats! And it’s extremely difficult to stay on top of everything, that’s why you set up automation to make that happen so that you don’t have to worry about it. The stuff you’ve set up once will happen and run forever. 

N: What would you say to the people who think they don’t need email marketing because their social media presence is so strong?  

D: Followers and likes do not pay your power bills. A while ago Facebook was down for the better part of a day and people panicked because all of a sudden, they realized “I have absolutely no control”, Facebook could go away at any time. Instagram could go away at any time.You use Facebook or Instagram or whatever your preferred platform is as a tool to get people into your database. If you put out a post of Facebook or Instagram or whatever there’s no guarantee anyone’s going to see that. If you have them in your database and you own the relationship, they’re part of your tribe, they’re part of your community and you can communicate with them. You cannot own that relationship if they only know you through social media. I’m all for social media, social media is fantastic, it’s your big billboard, it’s how you say, “come be a part of this”, but you’ve got to get people in your database, because once they’re in your database, now you can nurture them and take care of them. And you do that through email marketing.

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2026 Guide To Writing A Great Blog (That People Actually Want to Read)

You’ve probably heard it more than once: “Blogging is dead.” Blogging isn’t dead. However, what is fading is content that feels generic, ove...