Feeling Taxed? Steps You Can Take Now To Reduce Stress And Gain Control

Tax season can be stressful, especially if you were hit with a surprise tax bill or felt unprepared. But not all tax surprises have to be bad! In this engaging session, we’ll uncover smart, strategic ways business owners can reduce tax burdens, maximize deductions, and keep more of their hard-earned money—without the last-minute scramble.

Join us as we break down the most common (and costly) tax mistakes business owners make and, more importantly, how to avoid them. Whether you’re tired of overpaying or simply want to take control of your tax strategy, this session will provide real, actionable insights to impact your bottom line. Plus, you’ll leave with clear next steps to ensure tax time is less stressful and hopefully more profitable.

Key Takeaways

Tax Savings Start with a Plan – The biggest tax mistakes come from lack of planning. Proactive tax strategies avoid costly surprises. The key to saving on taxes isn’t what you do in April—it’s what you do all year long.

Your Business Structure Matters – Choosing the right entity (Sole Proprietor, S-Corp, C-Corp, etc.) can significantly impact your tax bill. Understanding your options can help avoid unnecessary self-employment taxes or missed deductions, and help you keep more of what you earn.

Everyday Expenses Can Work for You – Smart use of deductions, from home offices to family employment, can potentially turn common business expenses into tax-saving opportunities. Learn what qualifies and how to keep good documentation.

Sarah Heath

Marketing Director

Sarah Heath – Marketing Director, Walton CPA PC

Relationships matter—you deserve trusted advisors who care about you and your business success. Whether you’ve outgrown your current accountant or are looking for proactive tax strategies, the right financial partner can make all the difference.

Sarah is a dynamic marketing professional with a passion for helping business owners connect, grow, and thrive. As the Marketing Director for Walton CPA, she plays a key role in fostering relationships and ensuring business owners have the resources they need to succeed. With expertise in financial services—including business accounting, tax planning, and strategic advisory—the Walton CPA team understand the unique challenges entrepreneurs face and love creating opportunities for proactive partnerships.

An active leader in the local business community, Sarah has previously served on the Board of Directors for the Plano Chamber of Commerce Women’s Division and as President of the BNI Rich Referrals Chapter. She is currently a dedicated member of eWomen Network, the Plano and Frisco Chambers of Commerce, and other networking groups. Twilla Walton, owner of Walton CPA PC, is very involved with the Professional Association of Small Business Accountants (PASBA).

A natural extrovert and connector, Sarah is passionate about turning strangers into friends and helping business owners build strong, lasting partnerships. When she’s not networking or supporting Walton CPA’s clients, she enjoys spending time outdoors, cooking, crafting, and celebrating her newest adventure in motherhood.

More Info : Women In Business Conferences

Websites : https://www.ewomennetwork.com/

Contact Us : Successful Women Entrepreneurs  in Dallas

Disrupt with Captivating Communication: 3 Things You Can Do to Make Them Want You

One of the biggest pitfalls for entrepreneurs is not knowing how to talk about their business in a way that truly fascinates and connects with others. With countless options and marketing messages bombarding your audience, standing out can feel nearly impossible. But what if you had a simple, authentic way to captivate your audience—anytime, anywhere, with anyone—so you become visible, memorable, and unforgettable?

This is for you if:

 You stumble over what to say, struggling to get your ideal clients to truly "get" you.

 You want to cut through the noise with a bold, attention-grabbing message.

 You’re looking for simple, authentic steps that inspire your perfect audience to take action—fast.

What You’ll Walk Away With:

 How to infuse your Unique Renegade Spark into every conversation.

 A simple way to create instant connections that naturally lead to sales.

A mindset shift that keeps you focused on your impact (not just trying to impress people).

How to attract ideal prospects who WANT YOU—instead of wasting time on tire-kickers.

The confidence to network authentically and powerfully—even if you usually hate it.

The secret to building deep, lasting relationships that expand your influence and impact.

Ann Bennett

Creative Genius

Ann Bennett, founder of Renegade Branding, is a branding maverick and Best-Selling Author who’s shared the stage with icons like Les Brown, Jack Canfield, Sandra Yancey, and Jen Sincero. With 25+ years in graphic design working with major publications like the legendary Vogue, she empowers women to rip up the rules, follow their hearts, create standout personal brands, boost profits, and unapologetically own their greatness. 

Get More Info : Personal branding for women entrepreneurs

Website : https://www.ewomennetwork.com/

Contact Us : Women In Business Conferences

How to Master DIY Photo Editing in 5 Steps

As a woman entrepreneur, the visual story you tell online speaks volumes before a single word is read. If you're building your brand on Instagram, launching a product, or designing a landing page, strong visuals are essential for establishing credibility, connection, and consistency.

Photo editing can help elevate your images, but a heavy-handed approach can quickly turn authentic images into artificial ones.

If you want to enhance your brand presence without compromising trust, here are five smart, sustainable ways to edit your photos like a pro, while keeping things real.

Choose Tools That Work For You, Not Against You

You don’t need a design degree or high-end software to edit with confidence. The key is to choose tools that are powerful enough to polish but simple enough to use consistently.

If you're a DIY-er or working with a lean team, user-friendly platforms like  Canva, Snapseed, and Adobe Lightroom Mobile are an easy way to get started. These apps enable you to adjust lighting, correct color, sharpen images, and apply light filters with a minimal learning curve.

If you want to create branded content (like quote graphics or IG carousels), Canva offers templates and visual consistency that help keep your brand cohesive across platforms.

Pro Tip: Save your favorite filters or presets and use them across posts for consistency and efficiency.

Get The Light Right Before You Edit

Editing can enhance a photo, but it shouldn’t be used to fix what could have been solved during the shoot. Great lighting begins before you ever tap “capture.”

Whenever possible, shoot in natural light. Overhead fluorescent lighting or harsh shadows from ceiling fixtures can dull your visuals. If you're indoors, position yourself near a window with light coming from the front or side to soften and flatter. For darker spaces or cloudy days, a ring light can replicate that clean, well-lit look.

During editing, adjust exposure, contrast, and brightness just enough to enhance clarity and detail. Avoid maxing out sliders, as you want your subject to stand out, not glow unnaturally.

Try It Out: Practice taking photos at different times of day and angles, then compare how minimal editing is needed when the light is on your side.

Don’t Over-Edit Your Photos

We get it. A smoothing filter here, a sharpen tool there… it’s easy to get carried away. But here’s the truth: authenticity connects more deeply than perfection ever will.

Excessive retouching, filters that distort skin tone, or edits that erase natural features can break the trust you're trying to build. You want your audience to see you, not a version of you that looks overly filtered or overly styled.

The same goes for products. Keep your edits clean and true-to-life. Slight enhancements? Yes. Radical transformations? Not necessary.

Pro Tip: Before-and-after comparisons can help you see when you’ve pushed an edit too far. If the “after” doesn’t still look like the real moment, it’s probably too much.

Mind the Details (Yes, That Includes Extra Limbs)

This one might sound funny, but it’s essential: count the fingers, check the feet, and scan for stray hands. More than one photo has gone viral for the wrong reasons—a missing arm, a floating hand, or a background object no one noticed until the post went live.

When cropping a photo, removing a background, or blurring distractions, always perform a final scan for unintended edits. If you’ve ever seen a photo where someone tried to crop out a person but left a shoulder or an ear behind, you know what we’re talking about.

Try It Out: Zoom in and double-check every corner before posting. It’s a 10-second habit that can save you from hours of “oops” later.

More Info : Master DIY Photo Editing Steps

Website : https://www.ewomennetwork.com/

Contact Us : Successful Female Entrepreneurs

More Time, More Growth: Streamline Your Business for 2025

Your business started with big dreams, but now the daily grind has taken over. Every day feels like a whirlwind of tasks and decisions, leaving little room for the growth, freedom, and impact you envisioned. It’s time to change that. In this fun, interactive session, you’ll learn how to take back control by simplifying and aligning the key pieces of your business—systems, processes, and team. Discover actionable strategies to make your business run smoothly and support your goals without requiring all your time and energy. If you’re ready to reclaim your time and step into 2025 with clarity and confidence, this is the session you’ve been waiting for.

What You’ll Walk Away With:

- Practical strategies to simplify operations, free up your time, and focus on sustainable growth.

- A defined path to align your systems, processes, and team to create a thriving business that supports your lifestyle.

- The confidence and clarity to lead your business with ease and make 2025 your most successful year yet.

Mara Whitener

Business Problem-Solving Strategist & Fractional COO

Business Architect & Growth Expert 

Unlock the secrets to business success with Mara Whitener, a seasoned entrepreneur with over 20 years of experience scaling and selling businesses. Mara is your go-to expert for transforming chaos into calm, bringing a unique blend of precision, passion for systems, and a proven track record of business triumphs.

Mara's journey, from international business degrees to building and selling multiple 6 and 7-figure businesses, uniquely equips her to pinpoint the missing pieces in your operational puzzle.

Consider Mara your business operations puzzle master, enthusiastic about systems, S.O.P.s, and metrics. Her joy lies in ensuring your systems and team run seamlessly, allowing you to make the impactful difference you envision.

Mara has crafted fully-custom support systems for numerous CEOs that are engineered to bring their unique visions to life. Her goal is to create time and mental space for you, empowering you to take on more clients, save money, and focus on what you love most.

Mara understands that growing your business your way is about finding the one right way that uniquely suits you. It doesn't have to feel hectic day in and day out, and she's here to fix any hidden problems in your operations.

Mara is not just a business maven; she's also a dedicated kitten foster parent, a winner of 5 congressional awards for community leadership, and an introvert who thrives behind the scenes.

Your business success is Mara's passion – let's make it happen!

More Info : Women Entrepreneur Networking

Website : https://www.ewomennetwork.com/

How Entrepreneurs Can Effectively Use Existing Tech to Achieve Success

Being efficient in business allows you to achieve goals and move the needle forward. Entrepreneurs can do so by hiring the right team, outsourcing certain tasks, and creating internal systems. One thing that relates to all of these processes, and others entrepreneurs will create,  is technology. It is what will be used to complete tasks, communicate, create, and so much more. But the question of ‘how often do I need to update my tech?’ comes up. And the answer is, whenever you see your productivity decreasing.

The better answer is, you don’t always have to purchase the latest and greatest desktop or software program. You can actually work with what you have in your business right now. Here is how entrepreneurs can effectively use existing tech to achieve success.

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Online Payment

In a world where convenience is demanded, online payments are the best way to avoid spending more time and money on manual transactions. Most entrepreneurs would recognize that we are moving towards being a cashless society, with things like Apple Pay and Square popping up more frequently.

This does not call for adding a new payment software. Chances are the platform you run your website through already offers an online payment widget or tool. It is as simple as bolting your existing resources into your business model. Plus you can avoid losing checks or forms with payment information on it when transitioning to the digital space, ultimately becoming more efficient. 

Pro Tip: When you take advantage of all the tools your packages and subscriptions offer, you get more value from existing tech. 

Virtual Communication

Amidst the pandemic, entrepreneurs had to shift their interactions to online. However, there is a difference in efficiency when talking via email versus being face-to-face. Messages can be interpreted the wrong way or information can get lost in the sea of emails. In fact, a bad technology experience can impede employee performance by more than 30 percent. If you do not take advantage of applications like Zoom or Google Hangouts, consider using it more often. 

When you host virtual calls you are able to provide instant clarity, connect on a human-to-human level, and ensure that all parties are providing efficient results. It is as simple as sending out a Zoom link instead of a lengthy email. Of course, it will take more time as prepping is necessary - maybe even a PowerPoint to complement the information - but it will be worth it in the long run.

E-Blast

Email marketing is important for building relationships with prospects, leads, current consumers, and even past consumers because it allows you to speak directly to them, in their inbox, at a time that is convenient for them. Most website creation platforms allow you to create marketing materials depending on what package you have. For example, WIX allows you to have five emails sent out per month with the Ascend Basic Package. Many also offer templates and stock images to make the processes even easier.

Get More Info : Women Networking

Website : https://www.ewomennetwork.com/

Contact Us : Women In Business Conferences

2025 Women's Success Summit - Unlock Your Profit Power

Are you ready to take control of your revenue potential and accelerate your business growth? In this powerful session, Sandra Yancey will reveal disruptive, profit-driven strategies that every entrepreneur needs to make more money—and keep more of it. From prioritizing profitability to refining your revenue streams, optimizing operations, and mastering financial know how on what drives real results, Sandra will equip you with actionable steps that can transform your business. You'll leave with a blueprint for boosting long-term profit. 

This Summit connects successful and aspiring entrepreneurs in a stimulating environment that creates exciting new opportunities, relationships, ideas that create momentum. If you're serious about building a successful business, this is the talk you can’t afford to miss!

Get your ticket NOW before this Summit sells out! 

eWomenNetwork Inc.

Founder & CEO

Sandra Yancey is an internationally acclaimed, award-winning, entrepreneur, Founder & CEO of eWomenNetwork, five-time #1 best-selling author, Life & Business Transformation Expert for the Emmy award-winning TV show The DOCTORS, Producer of the critically acclaimed movie titled The GLOW Project and philanthropist. Sandra left her successful Fortune 500 corporate career to launch eWomenNetwork in 2000. Two years into her business she was on the verge of bankruptcy and ready to close her doors. Not one to give up, she found her grit and today leads one of the most successful multimillion-dollar women’s business networks in North America. With over 500,000 women business owners connected through 118 chapters, eWomenNetwork produces nearly 1,500 events annually, as well as the Premier International Women’s Entrepreneur Conference in North America. Recognized by CNN as an American Hero, the eWomenNetwork Foundation has awarded cash grants to 115 non-profits and 183 scholarships to emerging leaders of tomorrow. Sandra is the preeminent women’s business expert teaching women how to RISE and succeed in spite of everything. 

Get More Info : Business Networking for Entrepreneur Women

Website : https://www.ewomennetwork.com/

Contact Us : ewomen network conference

Gratitude & The Entrepreneur | Women Entrepreneurial Network

Being an entrepreneur can be an isolating gig, but as we enter a month that orbits around gratitude, it is important to remember there is a lot for entrepreneurs to be thankful for as well.

Flexibility. Go on Glass Door, Indeed, or any job hunting website, and you’ll see tons of companies bragging about how “flexible” they are. Flexible hours, work from home opportunities, etc. It makes send why they tout this, flexibility equals freedom. But we all know that the way to true freedom and flexibility is entrepreneurship. It may not be easy, but it is the surest way to create and sustain true flexibility in your schedule and your life. 

Chasing your passion. Some people work to live, others live to work. But what about those of us who want to do BOTH? We work to fuel our rich personal lives, but we are also driven by a burning passion for what we do. There are a lot of people who work hard and make a lot of money in this world, but not all of them love what they do. As entrepreneur, you do not have to choose between money and passion, each fuels the other and you get to be the one to light the fire!

Asking for forgiveness OR permission? Think again! It is better to ask forgiveness than permission, that is how the saying goes, but when you’re an entrepreneur, the only permission you need is your own. Yes, the responsibility falls on your shoulders, but there is good that comes with that too! Gone are the days of asking the boss with our shoulders hunched over if we can do “x, y, or z,” you are the master of your own destiny!

More Info : Women Entrepreneurial Network

Website : https://www.ewomennetwork.com/

Contact Us : Entrepreneur Networking Events