How to Standout and SHINE Against the Competition

Learn the secret weapon everyone has but rarely uses to standout. This is the highly interactive Keynote and Workshop that Meredith is most frequently booked for.  This speech has generated thousands of testimonials in 2024 alone.  Clients love this talk because it solves the problem so many business faces in "how" to Standout and SHINE everywhere you go and in everything you do. Meeting planners and executives from Marriott, the US Forest Service, and Discover say she reminds us all "Leaders don't just rise, they SHINE against the competition!"

Key Takeaways

Understand how to use your story to find the perfect clients and connections

Find out how focusing on exceeding expectations can lead to raving fans and referrals.

Learn the 5 Step Framework that has helped thousands of people speak UP, Stand OUT and SHINE at work!

Meredith Breitstein

CEO/TV Talk Show Host

A six-time award-winning motivational speaker, Meredith is also a seasoned TV journalist, master leadership trainer, and talk show host. She has worked on FOX, ABC, NBC, CBS, and CNN affiliates across the country. Companies worldwide, such as Marriott and The United Way, seek her expertise in publicity, marketing, messaging, and media.

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The Most Underrated Business Skill: Listening

When we talk about business growth, we often focus on bold moves—strong positioning, strategic offers, powerful messaging, and visible leadership.

And all of that matters.

But there’s one skill that rarely makes the headline, even though it supports everything else: Listening.

Not just hearing someone out while waiting for your turn to speak.

Not scrolling through social media comments with half your attention.

Real listening. The kind that creates trust, clarity, and lasting connection.

In today’s fast-moving, content-saturated world, listening is a business superpower. And for women entrepreneurs, it’s often the thing that makes the difference between transactions and transformation.

Here’s why listening matters and how to strengthen it in your business.

Listening Builds Real Trust

People don’t buy from you because you talk the loudest or show up the most. They buy because they feel understood. And the only way to truly understand your audience, your team, or your clients—is to listen.

Active listening means you’re not trying to fix, pitch, or reply right away. You’re receiving what’s being said (and often what’s not being said) with your full attention. It builds trust fast because people can feel when they’re being heard.

Try It Out: The next time you're in a client call or conversation, pause before responding. Reflect back what you heard. Ask one follow-up question before offering a solution.

Listening Gives You Better Marketing Language

You don’t need to “come up with” the perfect content idea or headline. Your audience will literally tell you if you’re paying attention.

The most effective messaging doesn’t come from a copywriting formula. It comes from repeating your audience’s own words back to them. This is what makes them feel seen.

Where to listen:

In discovery calls or client sessions

In email replies and DMs

In surveys, testimonials, and even objections

In conversations at networking events

Try It Out: Start a “Voice of the Customer” note on your phone or computer. Every time you hear a phrase or question you could create content from, write it down. Let your people give you the words.

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How to Leverage Life’s Hardest Moments for Success

Life’s greatest challenges don’t break us—they forge us. In this transformational talk, Malaysia Harrell, a powerhouse CEO, veteran, and resilience expert, shares how she turned near-death adversity into an empire.

If you’ve ever faced setbacks, trauma, or moments that made you question your path, this session is your wake-up call. Discover how to:

Turn pain into power—shift your mindset from survival to unstoppable success.

Rewrite your story—break through limiting beliefs and design a future on your terms.

Harness resilience as your greatest asset—use life’s toughest lessons to fuel your business, leadership, and legacy.

This isn’t just a talk—it’s a masterclass in transformation. Walk away with the mindset, strategy, and confidence to turn your past into a blueprint for your most powerful future.

Are you ready to rise? Join Malaysia for a game-changing conversation that will leave you fired up, focused, and ready to step into the CEO-level version of YOU.

Malaysia Harrell

Malaysia Harrell is a psychotherapist, spiritual transformational coach, award-winning entreprenuer, keynote speaker, veteran, and author who helps high-acheiving women get in alignment with their divine assignment so they can follow their souls calling. With her clinical expertise, spiritual wisdom, and intuitive guidance, her incomparable coaching guides clients through an intimate, insightful journey to break free from limiting beliefs and expectations. Malaysia's own against-all-odds success story inspires countless women to claim their power and ascend above adversity. She proves that faith-fueled manifestation is real and whatever a woman believes, she becomes. Malaysia is the CEO and Founder of Blissful Life Consulting, which provides wellness solutions to allow individuals to thrive in their environments.

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The Thought Leader’s Playbook for YouTube Growth

YouTube isn’t just for creators, it’s a stage for leaders. In this session, I’ll show you how to use YouTube to grow your authority and stand out in your space. You’ll learn how to build a content strategy that positions you as the expert, how to structure videos that keep people watching, and how to use YouTube’s tools to boost discoverability. Whether you’re just getting started or ready to level up, this talk gives you a clear playbook to turn views into influence.

Larry Roberts

Larry Roberts is the CEO and founder of Red Hat Media, where he brings a wealth of expertise as a seasoned content creator and consultant.  his experienced understanding and innovative approaches in podcasting, branding, and artificial intelligence serve as the foundation of what Red Hat Media represents.  His vision and strategies have established the company as a leader in the digital content space.  

Beyond Red Hat Media, Larry is also a dynamic and influential speaker, frequently seen on stages nationwide.  He engages audiences with his unique insights, inspiring them to discover and embrace their own 'Red Hat' in their retrospective fields.  His talks are more than just presentations; they are transformative experiences that empower individuals and businesses to redefine their approach to content creation and brand building.  

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2025 ICON Review Panel

Come hear what it was really like at ICON 2025 "The Future Demands Different!" Hear from the members who attended and what they experienced, learned, and are implementing into their business to make the cash register ring, meet a looming deadline, or move their business forward! Learn how powerful the experience was for them and the highlights of the weekend (Can you say giveaways??)! Bring your notebook and be ready to get the latest insights on marketing, AI, brand positioning and more.

Meet Our ICON 2025 Panel 

Sheri Bos is the founder of Amplo Solutions and a Culture Strategist with 17+ years of international experience in education, leadership, and organizational change. She helps organizations align culture, systems, and strategy to drive meaningful results.

Alisa LaPolt is a former journalist, nonprofit executive, policy strategist and mental health advocate who uses her life coaching skills and intuitive insights to help people gain clarity, confidence, and more clients. She is President of Alisa LaPolt Consulting, which offers communications and business consulting.

Dr. Deb York is a Nurse Practitioner with a Doctor of Nursing Practice. As a Licensed Professional Counselor and a Certified EMDR Therapist, she possess a diverse skill set that allows her to address both mental and physical health challenges holistically. Her certification as an IFMCP (Institute for Functional Medicine Certified Practitioner) further underscores her commitment to integrating functional medicine principles into her practice.

Meghakanya Bradley is an Abundance and Relationship Strategist known for helping high-achieving leaders resolve inner conflict, restore purpose, and expand prosperity. With nearly 30 years of business experience and deep training in Human Design and trauma-informed healing, she bridges strategy with soul for transformational, sustainable results in money, relationships, and meaning.

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Networking Outside Your Industry: The Hidden Benefits

If you’ve been networking in the same circles, it may be time to step outside the bubble.

One of the most valuable, yet often overlooked, parts of being in a community like eWomenNetwork is the access it gives you to a diverse mix of industries, experiences, and perspectives.

We call it cross-networking—building relationships outside of your specific industry. And if you’ve ever felt like you’ve hit a creative wall or outgrown the conversations in your current business circle, cross-networking might be exactly what you need.

Connecting across industries will stretch your thinking, expand your opportunities, and bring new life into your business strategy.

Here’s why it matters and how to start using it with intention.

You Get Fresh Ideas You Wouldn’t Have Thought Of On Your Own

Business challenges aren’t exclusive to your niche. Time management, customer relationships, growth planning, and visibility show up in every field. But the solutions? Those can look wildly different from one industry to the next.

When you connect with someone who approaches business through a completely different lens, it helps you see your own business differently. One casual conversation can reveal a new tool, technique, or mindset shift that you might have missed by staying in your lane.

Try It Out: Reach out to someone in a field you know very little about. Ask them how they handle a challenge you’re currently facing. Then ask yourself, “Is there something I could borrow or adapt from their approach?”

You Can Borrow What Works and Make It Your Own

Every industry has its “best kept secrets”—those little systems, habits, or strategies that just work. When you connect across industries, you get the rare opportunity to peek behind the curtain and see what’s working well in someone else’s world.

Maybe a photographer shares how they’ve streamlined their client onboarding process. Maybe a real estate agent shows you how they follow up after a sale. These are insights you can translate into your business—even if your work looks nothing like theirs.

Try It Out: Attend a local workshop or panel where the focus is outside your immediate niche. Bring a notebook and ask yourself after each session, “What’s one idea I can integrate into my business?”

You Open the Door to Creative Collaborations

This is where things get exciting.

Cross-industry networking isn’t just about swapping ideas. It gives you the opportunity to find collaborators who help you reach entirely new audiences. When you collaborate with someone in a different space, you tap into new markets, fresh visibility, and the chance to create something that feels new and valuable for both audiences.

Think:

A health coach partnering with a fashion brand for a “confidence inside and out” workshop

A business consultant teaming up with a wellness expert for a productivity-meets-wellbeing retreat

A content strategist collaborating with a product-based business for a joint launch bundle of planners

These kinds of partnerships can lead to co-hosted events, joint offers, shared content, and long-term referral relationships.

Try It Out: Make a list of 2–3 industries that naturally complement yours. 

Reach out to someone in each one with this message: 

“I love what you’re doing, and I think our audiences might really align. Want to hop on a quick call and see if there’s a creative way to collaborate?”

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eWN Conference 2025 | Conference 2025

 The Future Demands Different

Our 4-Day experience is custom designed for Women Entrepreneurs Ready to Reinvent, Reposition & Rise

Inspired • Stimulated • Learning

Here's a sampling of what's in store for you

Digital Marketing Magic—Insider Tips, Secrets and Strategies 

Most effective ways to grow your personal brand using LINKEDIN

Learn how to tap into the analytics and use Page Insights to your maximum advantage

What You Need to Know about the Facebook Algorithm & Your FB Page

Page Likes: Fans of Your Page & Posting to Your Page 

When & Why You Should Boost a Post

How much should you be spending with Social/Digital Media and how to optimize your advertising budget

What are the KPIs to Look for with Ads

FB Pixels and Custom Audiences for Remarketing

Best practices for Social/digital Media engagement and effectiveness

Reimagining your life and business!

Gain the confidence to go "BIG" and break through what is holding you back.

Discover how to turn your ideas and/or book(s) into highly profitable courses 

Master your mind and reach new levels of amazing!

Marry your purpose and meaning with your actions-learn to free yourself from debilitating expectations.

Learn how to create a “simple” Master Success Plan for your business. No need to over-complicate things.

Discover how to transform your hot idea into a fundable, dynamic blueprint that takes off like a rocket.

Accelerated Growth Breakthroughs

Success Tips & Tricks: Experts share how they are growing their businesses at double the pace of others and how you can, too!

How to get from where you are to where you want to be.

Raise your expert profile and quickly attract more clients.

Create value-added marketing that leverages your image and "appeal" to clients

Discover how the big email lists-builders are growing their contact lists.

The New Rules of Business Engagement

Creating Celebrity: Discover how to convert your skills and talents into a dynamic celebrity brand

Learn proven collaboration models that allow you to increase your cash flow and enjoy more of your life.

Learn why today, more than any other time, connecting with your audience heart-to-heart is the smartest move.

Understand why you want to focus on Happiness-your customers want it!

Simple, Proven and Effective Sales and Marketing Concepts that Work

How to sell today using social media ads

How to test everything to determine what is a good use of your ad dollars

High impact sales-closing strategies for turbo-charging great profits.

Communicate your message in a way that attracts prospects to you like a magnet.

How to increase your sales conversion and close a greater percentage of new customers.

Uncover what motivates people to buy NOW and make a purchase decision on the spot.

Discover how to package your expertise so you can earn a dynamic income!

Create video marketing that accelerates the buying time of your customers and drives business back to you.

This Conference will inspire you!

Ticket Book Now : https://www.ewnicon.com/icon2025

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