The Power of Pause | Business Networking Group Dallas

The recent “Blackout Tuesday” on social media was not about being silent, it was about taking a pause. Perhaps the questions we often apply to our businesses while also serving to help us during the recent unrest with the unfortunate death of George Floyd are, “What am I willing to tolerate/not tolerate? How do I take responsibility for how I show up in my community/world to make it better?" These are important questions that we must ask ourselves. They are not questions that can be answered in a day or even a week. We must take the necessary amount of time to research, reflect, and respond accordingly. 

Once you’ve taken the time to understand how you’re going to go about pausing, the next step is to share it with others. This is something that you should make sure your team members are taking part in, and even encouraging your loved ones to do the same as it can make a significant impact. Think about it, one spark starts a flame that can turn into a roaring fire. And when you’re doing it as a community, you can hold each other accountable. 

Taking multiple days to pause is vital, and again, this does not mean to stop operations. That would be detrimental to any business, but move more focus on what you and your company can do as a whole to make a change. Take time to have more meetings and conversations with your diversity and inclusion team or similar departments. Be sure to include your marketing and public relations team members in these discussions as they will be in charge of the ‘face’ of the brand. The message of spreading awareness and making it clear where you stand on an issue should be consistent across all departments in your organization.

Stop promoting your products and services for a bit and start talking about the current climate, unless your product and services relate to what is happening (i.e. donating proceeds to the Black Lives Matter organization). It’s a great time to create original content that can help educate others. After all, any content you share, whether it’s on your social media platforms or website, should add value to your audience. This could be a graphic about educating others on voting or organizations they could donate/support during this time. 

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