Today, we are excited to welcome LuAnn Buechler, one of our Premier Success Coaches, to the eWomenNetwork blog as our guest writer. In the article below, LuAnn shares a formula we can use to ensure our pricing reflects our true value. Welcome, LuAnn!
You are passionate about what you do. You are driven by purpose. You want to make a difference—and make a living doing it.
And yet… something still feels off.
You have tried the strategies, the planners, the courses. You have put in the hours. But the consistent growth—and the income, you know is possible still feel out of reach.
You are far from alone. Passion-fueled entrepreneurs often follow all the advice but lack the structure to fully support their vision. The solution lies beyond more hustle—it is a simple, powerful framework that helps you stay aligned, focused, and consistently moving forward.
That is exactly what I offer through the Make Your Passion Pay Playbook—a set of core business-building principles that every entrepreneur deserves, yet many never fully implement. This framework fills the gap between inspiration and execution. It gives purpose-driven entrepreneurs the roadmap they need to create sustainable growth while staying true to their vision.
Let’s explore the four aspects of this framework that have helped countless entrepreneurs turn their passion into profit.
1. Your Business Needs More Than Strategy - It Needs Soul!
There is no shortage of marketing tactics, social media trends, or productivity tools. You can download free checklists all day long. But none of those matter if your business feels disconnected from your truth. Your authentic soul.
The entrepreneurs who create lasting success do more than implement strategies—they build businesses that reflect their deepest values, purpose, and vision. Their success stems from alignment and concise action.
My dear friend and mentor, Dr. Ivan Misner, founder of BNI (Business Network International) says “Culture eats strategy for Breakfast.” No matter what strategy you apply, with no soul, no culture, your business will struggle.
When you build from the inside out—with a foundation that honors who you are and what truly matters to you—you unlock a whole new level of motivation and clarity. Suddenly, decisions become easier. Marketing feels more authentic. Clients are attracted to you and your energy because your business reflects the real you.
Soul-centered strategy drives the kind of success that builds culture and feels deeply fulfilling.
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