A Step By Step Guide To Raising Your Rates

Today, we are excited to welcome Markey Read, one of our Premier Success Coaches, to the eWomenNetwork blog as our guest writer. In the article below, Markey shares a formula we can use to ensure our pricing reflects our true value. Welcome, Markey! 

"How much should I charge for my workshops, coaching programs, books, and services?"

If you’ve asked yourself this question—more than once—you’re not alone. In fact, it might be the most common (and emotionally loaded) question I hear from women entrepreneurs.

For many, it’s not just about pricing—it’s about self-worth, imposter syndrome, and the fear of hearing no. We second-guess ourselves, worry about losing clients, and discount our magic before we’ve even offered it.

The short answer? You can charge whatever you want.

The better answer? You can charge what you’re truly W.O.R.T.H.—once you learn to price with confidence and attract clients who value you.

But how do you get there? After working with thousands of women entrepreneurs, I saw the same struggles pop up over and over—uncertainty about pricing, hesitation around sales, and offers that didn’t reflect the real magic of their work.

I didn’t always know how to price confidently either—early in my business, I gave away too much, undercharged, and overdelivered. That’s part of what led me to develop the W.O.R.T.H. Method—a clear, empowering path to help you price with clarity, confidence, and ease.

It’s more than just a pricing formula. It’s a mindset shift—a way to reshape how you value your work, structure your services, and speak to the people who are ready to pay you what you’re worth.

Pricing isn’t just about numbers—it’s about alignment, confidence, and clarity. When you build your business around your W.O.R.T.H., you don’t just make more money—you create more impact, more ease, and more joy.

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Strategic In-Person Business Introductions | Women In Business Events

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Here's your exclusive invitation to participate in an extraordinary IN-PERSON business mastermind where we get the opportunity to learn about you, your products and services and the ways we can help you. At this IN-PERSON event you’ll make outstanding connections, gain a wealth of new ideas and get access to needed resources. This is an intimate group of up to 12 dynamic entrepreneurs.

Meet potential new clients

Share what your business offers

Discover needed resources

Obtain help and guidance for your business

During this event you’ll be a part of our unique mastermind “Wisdom Circle" process. Your needs are front and center with all attention on what is important to the success of your business. You gain the collective insights from the group. 

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How to Create a Month of Content Without the Overwhelm

 Ever feel like you spend more time stressing over what to post than actually growing your business?

You’re not alone. For many women entrepreneurs, content creation feels like one more thing to manage and one more box to check. But what if your content could feel spacious instead of stressful? Purposeful instead of performative?

This is your permission slip to drop the overthinking and adopt a simple rhythm that actually works. No complicated content matrix. No fancy funnel map. Just a repeatable process to help you stay visible, build trust, and share what you know, without burning out.

Many women business owners have so much to say. They have wisdom, perspective, and stories their audience is craving. But they get caught in the “what should I post today?” spiral.

That question eats up time, energy, and confidence. And the truth is, consistency isn’t about showing up every day. It’s about showing up with clarity.

So here’s a simple 4-step plan you can use every month to stop guessing and start sharing.

Step 1: Pick a Theme for the Month

Your theme is what brings focus and flow to your content. It doesn’t need to be clever or complicated. It just needs to be clear.

Think of your theme like a conversation you’re choosing to lead for the next few weeks. Instead of waking up every day and wondering what to post, you already know the topic you're returning to—it anchors your voice, message, and calls to action.

Here are some ways to choose a strong, simple theme:

What are you selling or launching this month?

If you're promoting a service, product, or event, your content should gently guide people toward understanding why it matters. Not with daily promos, but with stories, tips, and questions that support the transformation you're offering.

Example: If you're launching a group program for creative entrepreneurs, your theme might be “Creative structure for women who hate routines.”

What’s a conversation your audience is already having?

Great content meets people where they are. Think about what’s showing up in your client sessions, DMs, or comments. What are people asking about, struggling with, or celebrating right now?

Example: If clients keep saying they’re overwhelmed with social media, your theme could be “How to stay visible without being online 24/7.

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Strategic Online Business Introductions | Women In Business Conferences

We want to learn about you and your business—Please join us!

Here's your exclusive invitation to participate in an extraordinary ONLINE business mastermind where we get the opportunity to learn about you, your products and services and the ways we can help you. At this ONLINE event you’ll make outstanding connections, gain a wealth of new ideas and get access to needed resources. This is an intimate group of up to 12 dynamic entrepreneurs.

Meet potential new clients

Share what your business offers

Discover needed resources

Obtain support and guidance for your business

During this event you’ll be a part of our unique mastermind “Wisdom Circle" process. Your needs are front and center with all attention on what is important to the success of your business. You gain the collective insights from the group. 

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Securing the Bag: Mastering Your Sales Process

This presentation will highlight the importance of the customer journey and having an aligned offer suite.

Krystal Vernee'

CEO

Krystal Vernee’ is a serial womenpreneur, author, speaker, business coach and brand strategist. She owns Divas & Dolls Fitness, a pole and sensual dance studio; Cirque Sensual, a sensual aerial dance brand; Simply SHE, a coaching and consulting firm and Krystal Vernee’ is her personal brand. An engineer by trade, Krystal knew that entrepreneurship was the ultimate goal early in her professional career. With over 20 years of experience in the entrepreneurship space, she has always been passionate about empowering women, creating a safe space for them to unapologetically be themselves and providing the support they need to transform their passion into profits. Krystal encourages others to tap into her zone of genius through her signature coaching program, podcast and tv show: The Brand BuildHER BlueprintTM. She teaches entrepreneurs how to monetize their expertise and create multiple streams of income so that they can build a profitable and sustainable business.

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Your Mid-Year Brand Reset: What to Review, Refocus, and Recommit To

 We’re almost halfway through the year, can you believe it?

The first six months of 2025 may have felt like momentum, survival, reinvention, or a mix of all three. But no matter what, now is the perfect time for a mid-year brand reset.

This isn’t about blowing everything up. It’s about taking a breath, looking at what’s working, and making space to move forward with clarity. Your brand doesn’t need to be perfect. It needs to be aligned, intentional, and rooted in your voice and vision.

We’re not here to make it complicated. Instead, this simple reset framework will help you review, refocus, and recommit to what matters most in your business for the rest of 2025.

Review: What’s Working, What’s Not, and What Needs to Shift

Start by looking at your brand and business with curiosity, not judgment. This is not the moment to critique every choice or beat yourself up about missed goals.

Instead, ask:

What’s actually working that I want to do more of?

What felt forced, draining, or off-brand?

Where did I feel most aligned and energized?

Look at your messaging, your offers, your marketing channels, and your results. Sometimes we keep doing things because they’re familiar, not because they’re working.

Try It Out: Write down your top three wins from Q1 and Q2. Then list three things you’re ready to release or pivot away from.

Refocus: Clarify Your Voice and Visibility Strategy

If your brand messaging feels scattered, inconsistent, or like a version of you from six months ago, it’s time to refocus your voice.

Ask yourself:

Has my audience evolved? Have I? 

Is the content I’m sharing still aligned with what I want to be known for?

Am I showing up where my people actually spend time?

What’s one message I want my audience to hear from me over and over again?

A brand that resonates is a brand that’s consistent. That doesn’t mean saying the same thing every day. It means anchoring your message in your core values and repeating it with clarity and purpose.

Try It Out: Choose one core brand message and use it across three different platforms this week. Keep the message the same, but shift the format with a post, a story, and a newsletter.

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From Invisible to Irresistible: Growing Your Business with a Loyal Micro-Community

The key to consistent and sustainable growth isn’t a bigger audience — it’s a loyal one. Discover how to create a micro-community of engaged, excited and ready-to-buy clients who trust you, refer you and keep coming back. Learn the secret to becoming irresistible to the right people without exhausting yourself chasing leads.

Key Takeaways 

1. How to Shift from Marketing to Meaningful Connection – Discover why traditional marketing tactics fall flat and how to create genuine relationships that lead to sales.

2. Build a Micro-Community That Trusts and Buys from You – The step-by-step process to cultivating a group of engaged, loyal fans who want what you offer.

3. Identify Your Next Steps to Build and Monetize Your Micro-Community – Walk away with a clear plan to start attracting, engaging, and converting your ideal clients today.

Abigail Tiefenthaler

Co-Founder

Known as the “Launch and Leverage Strategist,” Abigail Tiefenthaler is the Co-Founder of Savvy Sales Strategy, a marketing and sales agency that works with professional coaches who want 6-figure years and need Implementation with Impact to stay focused and on a path to success.

Abigail honed her strategic branding and marketing skills on Fortune 100 clients. She found clients got results faster with marketing and sales that were ongoing, systemized and aligned. Today Abigail and Tami Crea bring the best of branding, marketing and sales so their clients can go from practitioner to businessowner.

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How to Start Using Speaking NOW to Grow Your Business

Whether you're just getting started or looking to elevate your visibility.  Speaking is one of the fastest and most effective ways to grow your business when you know how to use it.  In this high-energy and actionable session, Marta Spirk will show you how to stop waiting for the "perfect moment" and start leveraging your voice to attract leads, build authority, and generate income.  

Drawing on her experience as a speaker, visibility strategist, and business coach, Marta breaks down the common myths that hold entrepreneurs back from the stage and shares her simple step-by-step strategy to get speaking now!

You will walk away with:

Clarity on how to position your message so it resonates with your ideal audience and attracts the right opportunities.

Confidence to start speaking immediately, using platforms you already have access to.

 A Roadmap to monetize your speaking, turning visibility into real business growth no matter where you are starting from.

Marta Spirk

Marta Spirk is a professional singer, TEDx speaker, best-selling author and speaking coach who helps established business owners transform their message into a powerful signature talk.  By blending storytelling techniques with strategic coaching, Marta empowers her clients to inspire audiences amplify their impact, and unlock new income streams through speaking engagements.  She does that with her coaching programs, keynotes, podcast, and her award-winning book "The Empowered Women:  The Untimate Roadmap to Business Success".  

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No More Shiny Objects: Make the Right Moves, Not All the Moves

You don’t need more ideas—you need better decisions. It’s easy to fall into the trap of chasing every shiny opportunity that comes your way. But real momentum doesn’t come from doing more—it comes from doing what matters most.

In this energizing and practical session, we’ll cut through the noise and explore a powerful framework that will help you lead your business with focus. You’ll learn how to separate distractions from opportunities, make clear and strategic choices, and understand how your own decision-making bias might be quietly derailing your progress.

This isn’t about doing everything—it’s about doing the right things, with confidence.

Whether you’re scaling, refining, or just getting started, you’ll walk away with a clearer understanding of how to identify what truly matters—so you can lead with intention, focus, and momentum.

Tanja Horan

CEO

Tanja Horan empowers nonprofits to thrive by bringing the business side to nonprofits with an understanding of the passion and impact side.

A builder by nature, Tanja thanks her dad for instilling the skills and mindset needed to figure out how to make things happen from an early age. Her innate desire to build served her well as a product leader delivering products and strategic projects across AI & machine learning, Fintech, CPG, health & wellness. And when she led product management at multiple SaaS companies and built domestic and international teams. 

She has shared her experience while mentoring startups on their pitches and product management, consulting with universities developing their entrepreneurial incubator and entrepreneur education program, and as an MBA and undergraduate adjunct professor. 

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What to Post When You’re in a Launch (But Don’t Want to Feel Pushy)

If you’re launching a new product, event, service, or offer, selling can bring up a lot of different emotions. You might be wondering what to do and how to handle it. You believe in what you’re offering and don’t want to come across as spammy, salesy, or out of integrity with your brand… but at the same time, it’s time to make the cash register ring and share it.

Is your head nodding along with us yet?

Let’s start with a pep talk. Selling is service when done from a place of connection, clarity, and care. You don’t need to push. You need to guide, invite, and inspire.

And you can absolutely do that while staying authentic to your voice, values, and community.

If you’re getting ready to launch, here’s what to post to stay visible, drive conversions, and still feel completely aligned. Bonus tip: A lot of these ideas will also work for an email series. Pick one idea from each section and boom! Email series complete!

Start with Connection Before Promotion

Before you talk about the offer, talk about the why behind it. Share your heart behind why you created it and include the transformation and the problem it solves. Doing this will help your audience feel seen before you show them the solution.

Post Ideas:

Share a behind-the-scenes look at why you created this offer

Tell a story about the moment you realized this was needed

Highlight the mission or purpose behind your launch

Ask your audience if they’ve ever experienced the challenge this offer solves

Try It Out:  Write a post that starts with “I created this because…” and let that be your launch kickoff.

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How Ava Stayed Nimble with AT&T Internet Air for Business

Today we are pleased to welcome a guest writer to our space, 

This sponsored post was provided to us by Zoya Cochran, Principal Digital Customer Growth, AT&T

Ava’s fashion brand was on the rise—and so were her demands as a business owner. With AT&T Business Fiber™ powering her design studio, she has already experienced a positive improvement with the fast, reliable internet.

Her next expansion is opening a temporary studio space in a trendy part of town, but to her dismay, fiber was not yet available in the building.

That is when she discovered AT&T Internet Air for Business™—a powerful solution that delivered high-speed, secure internet over AT&T’s wireless network. It was the perfect answer for her growing business.

AT&T Internet Air for Business uses fixed wireless technology—like how your cellphone connects but designed to power business operations. Ava simply plugged in a compact router (about the size of a textbook), and just like that, her new studio was online. No waiting. No wires. No headaches.

She can stay connected to her design software in the cloud, communicate with vendors, accept payments, and collaborate with her team from her pop-up space.

Ava also saw the value in using it as a backup connection. Even though her primary studio had fiber, she wanted to ensure nothing would disrupt her customer experience. With AT&T Internet Air for Business in place, her point-of-sale system and timekeeping apps had a failover path if needed. That gave her peace of mind—and one less thing to worry about.

Whether for fast setup, added reliability, or more flexibility, AT&T Internet Air for Business empowered Ava to scale with confidence.

After all, it is backed by the same network experts and 5G infrastructure that helped launch her journey in the first place.

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Connect. Engage. Convert. Master the Power of Storytelling in Business

Would you like to be able to connect with potential customers/clients more effectively? Many struggle to explain what they do best. Liz shares her Storytelling Blueprint for business growth that can help you overcome these challenges and lead to success. Telling stories makes you a better communicator who can excite and engage your customers. Through stories, you show you understand your clients' needs and how you can solve their problems, encouraging them to choose you. Join us to learn easy ways to use storytelling to boost your business.

Key Takeaways From This Presentation:

Discover how storytelling techniques make you a more persuasive and engaging communicator that conveys your business's value and attract more customers/clients

Learn the winning Storytelling Blueprint for business growth

Create stronger client connections with stories that builds stronger relationships and makes your business more appealing aa a solution to their problems

Liz Wool

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Strategic In-Person Business | Women's Business Groups Near Me

 We want to learn about you and your business—Please join us!

Here's your exclusive invitation to participate in an extraordinary IN-PERSON business mastermind where we get the opportunity to learn about you, your products and services and the ways we can help you. At this IN-PERSON event you’ll make outstanding connections, gain a wealth of new ideas and get access to needed resources. This is an intimate group of up to 12 dynamic entrepreneurs.

Meet potential new clients

Share what your business offers

Discover needed resources

Obtain help and guidance for your business

During this event you’ll be a part of our unique mastermind “Wisdom Circle" process. Your needs are front and center with all attention on what is important to the success of your business. You gain the collective insights from the group. 

More Info : Women In Business Conferences

Website : https://www.ewomennetwork.com/

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How to Write a Great Blog in 2025 (That People Actually Want to Read)

Blogging isn’t dead. But boring blogs? Definitely are.

In 2025, your audience wants more than just polished marketing. They want meaningful content that helps them trust you. A blog is one of the few platforms where you can tell your story, teach your process, and share your voice without worrying about algorithms or fleeting trends. It is one of the most effective long-term trust builders in your business toolkit.

While social media is fast and fleeting, a blog sticks around. Your hard work doesn’t disappear in 3 minutes like it does on social media; it grows with you. It shows your depth, your heart, and your commitment to serving, not just selling.

Every business owner should consider a blog! No matter your industry, here’s how to write blogs that resonate, rank, and convert in real time—without losing your voice or values.

Start with a Reader-Centric Purpose

Before you write a single word, ask yourself:

What does my reader need right now, and how does this blog help them get it?

Great blogs in 2025 are less about what you want to say and more about what your audience needs to hear. Think of your blog as a service. It should solve a problem, spark an idea, or offer a clear takeaway.

Try It Out: Write one sentence at the top of your draft that answers, “This blog helps my reader ______.” That’s your north star.

Our north star in writing this blog? Making sure you know how to write a great blog in 2025 and WHY it still matters.

Pick a Hook That Earns the Scroll

You have about 3 seconds to get your reader’s attention. Your headline and intro need to make them feel seen. Instead of burying the lead, start strong—with a clear promise, a bold statement, or a relatable truth.

Not sure how to begin? Try one of these openers (we considered all of these as ours for this post):

A compelling question: “Ever stare at a blinking cursor wondering what to post?”

A bold statement: “Blogging isn’t dead. But boring blogs? Definitely are.”

A relatable moment: “You want to blog more consistently. You also don’t want to write fluff. Same.”

Try It Out: Write three possible first lines and choose the one that feels most like how you’d talk to a trusted client or friend.

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